Our Services
Three disciplines. One adviser.
Most consultants are specialists. They know sales, or marketing, or distribution — and they advise accordingly. IJK Consultants works across all three, because the real leverage almost always sits at the intersection. We work with asset managers of every size — from start-ups establishing their distribution model to large, established firms looking to sharpen their approach.
Sales Consultancy
Win more mandates. Build a pipeline that holds.
Most asset management sales challenges are not really sales problems — they are positioning, process and prioritisation problems. We work with sales leadership to diagnose what is actually getting in the way and build the frameworks to fix it. And because we also understand marketing and distribution, our sales advice is never given in isolation.
Managers we work with typically see a measurable improvement in conversion rates and a shorter average sales cycle within six months.
What we do
- Sales process design and pipeline architecture
- Prospect segmentation and prioritisation
- Pitch and presentation development
- RFP strategy and response quality
- Sales team structure and performance frameworks
- CRM strategy and data discipline
Marketing Strategy
Content and communications that move sophisticated allocators.
Institutional and wholesale allocators are more discerning than ever. Generic content and disconnected messaging do not move them. We build marketing strategies that are directly accountable to distribution outcomes — and because we advise on sales and distribution too, we know exactly what good looks like at the point of conversion.
We measure marketing success by pipeline contribution and allocator engagement — not impressions or follower counts.
What we do
- Content strategy and editorial planning
- Thought leadership development and positioning
- Campaign design aligned to distribution goals
- Digital presence and channel strategy
- Messaging architecture and value proposition
- Marketing and sales alignment programmes
Distribution Advisory
Grow AUM in the right channels, in the right markets.
Distribution strategy is where sales and marketing decisions converge — which is precisely why most distribution consultants, working in isolation, miss half the picture. We advise managers on channel selection, market entry and relationship architecture with the full context of how their sales and marketing capabilities will support it.
We have supported managers at every stage — from those building distribution from scratch to established firms entering new markets or deepening penetration where they already operate.
What we do
- Channel strategy and prioritisation
- Market entry advisory — UK, Singapore, Nordics
- Intermediary and platform relationship strategy
- Distribution model design and build
- Regulatory and market context briefings
- AUM growth planning and milestone frameworks
The IJK difference
Why joined-up advice matters
Asset managers have always known that sales, marketing and distribution need to work together. The gap has been on the advisory side — consultants who specialise in one discipline and can't see across the others. IJK Consultants was built to close that gap. We work with managers of every size, and every engagement draws on all three disciplines, because that is where the real leverage lies.
No siloes
Every engagement draws on all three disciplines. Even a focused sales project benefits from marketing and distribution perspective — and we can provide it.
Senior-led
You work directly with experienced practitioners who have operated across all three disciplines — not specialists who hand off when the conversation moves outside their lane.
Market-specific
Our advice is grounded in the realities of the UK, Singapore and Nordic markets — not generic frameworks applied from a distance.
Not sure where to start?
Most engagements begin with a diagnostic conversation. Tell us where the pressure is and we will tell you honestly whether and how we can help.